Ashley Purdum is a communications and marketing consultant specializing in spirits, advertising, music, and entertainment, with a proven track record of delivering results at the intersection of these industries. With extensive experience leading earned media strategies, high-impact events, and talent-led brand campaigns—and an early career in the music industry—she brings a deep understanding of the three-tier system and the entertainment space, paired with a genuine passion for both.

Clients often describe Ashley as a "Swiss Army Knife" for her versatile skillset and holistic marketing approach. In 2022, she founded Exit 80, a consultancy delivering scalable, tailor-made solutions to meet each client’s unique needs. By collaborating with a network of nimble, seasoned "solopreneurs," Exit 80 offers full-service results without unnecessary overhead or inefficiencies.

Ashley is also the driving force behind all brand communications and marketing for Four Walls, the Irish American Whiskey brand co-created by Glenn Howerton, Charlie Day, and Rob McElhenney (It’s Always Sunny in Philadelphia and Welcome to Wrexham). Since its inception, she has helped position Four Walls from the idea on the back of a bar napkin into a standout player in the competitive spirits industry.

Additionally, Ashley consults for Spirits of the Night, where her entrepreneurial experience in building spirits brands from the ground up—and her background in sneakers marketing—played a key role in shaping the start-up’s vision and growth.

Known for blending headline-generating creativity with hands-on execution, Ashley has become an indispensable partner for both emerging and established brands.

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